ABOUT US
THE SHOP
Luxury floral design and event styling rooted in 30 years of artistry.
Founded in 1995, White House Flowers has stood as a pillar of creativity and craftsmanship in Biltmore’s design community. What began as a boutique floral atelier has evolved into a full-sensory design house defined by its refined aesthetic, meticulous detail, and unwavering commitment to timeless beauty.
Under the creative direction of Kell Bonanno, the brand now enters a new era as White House Flowers + Experiences — a modern reimagining that transcends florals to embrace a holistic vision of design, scent, and atmosphere.
Our philosophy is simple: your vision, refined; our artistry, unmatched. Every arrangement and environment is created with intention, balancing structure and soul, restraint and emotion. Whether we are designing for an intimate gathering or a grand celebration, our work is rooted in the belief that beauty should not only be seen, but deeply felt.
White House Flowers + Experiences is where art and experience meet:
A house devoted to the language of beauty, the emotion of design, and the enduring power of the details that linger long after the moment has passed.
THE VISIONARY
OWNER & CREATIVE DIRECTOR
KELL BONANNO
At the heart of White House Flowers + Experiences is the vision of Kell Bonanno, a designer whose work reflects an intuitive balance of artistry, emotion, and refinement.
With a deep appreciation for form and feeling, Kell approaches each project as both curator and storyteller. Her background in design and her innate sensitivity to atmosphere allow her to create environments that feel timeless, modern, and deeply personal.
Every element she touches is considered, the balance of color and texture, the rhythm of space and scent, the dialogue between structure and softness. Guided by a belief that beauty should evoke connection, her work transforms moments into experiences that linger long after they’ve passed.
Under her direction, White House Flowers has evolved into a destination for those who value artistry, authenticity, and the subtle power of design to move and inspire.